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Hi, I'm Neha Rustagi.

I specialise in designing products that truly impact key metrics and drive results.

Whether it's boosting conversions for fintech platforms, streamlining transactions for e-commerce, or reducing support tickets for ERP systems, I focus on what really matters for businesses.

With over 5+ years of full-stack experience, I always ask: what does this business need to succeed?

As a versatile Generalist Designer with 5+ years of crafting user-friendly and visually appealing digital products, I've collaborated with renowned global companies like SITA, Adobe, and Suzuki.

My work spans mobile and desktop platforms across various industries, blending research, strategy, and design to create intuitive experiences that deliver real business value.

I've partnered with major brands and unicorns globally to transform complex challenges into simple, effective solutions.

My mission is to enhance everyday digital interactions, making them easier, smarter, and more meaningful through thoughtful design that prioritizes users.

Recent Projects

InnovateX logo

Adobe

AI FGI User Research in India

Good design isn't just about how something looks — it's about how clearly it communicates intent.”

I'm a product designer who works across the full arc of a project: from early discovery and research through to final delivery. I care about the thinking behind the pixels.

Testimonials

Love these words from my peers and mentors..

  • From helping plan the study to being actively involved in running and executing it on the ground, your contribution was both consistent and valuable. What stood out most was your proactive attitude and the sincerity you brought to the process—you were always willing to step in, figure things out, and keep things moving.

    ​

    It was also great to see that the client recognized and appreciated your efforts, which speaks to the impact you had on the project.

    Prasad Krishnan

    Principal Designer, Adobe

  • On the Suzuki project, you picked up a complex design system setup quickly and were always proactive with the strategy and design work you created, on a fast-paced project. This created a great result which has now been implemented to the live site, and the client was very happy with how everything went.

    Chris Bird

    Sr. Project Manager, Suzuki

  • As always, she did excellent work on SITA unpacking the source material, mapping out the flows, and translating the client's needs into a sharper interactive experience

    Gamar Markarian

    Principal Design Strategist, Foolproof

Focuses

B2B Saas Product Design

High Stakes UX Design

Agile

Information architecture

User Research

Usability testing

Research synthesis

Evidence based design

Interaction design

Prototyping

Design Systems

HCI

Project Management

WCAG 2.2 Accessibility

Service design

Product strategy

Stakeholder facilitation

Product discovery

Cross-functional collaboration

Have a product challenge in mind?

I'd love to hear about it. Let's turn the next idea into a thoughtful product experience.

Neha Rustagi

© 2026 Neha Rustagi. All rights reserved.

Socials

Home

Hi, I'm Neha Rustagi.

I specialise in designing products that truly impact key metrics and drive results.

Whether it's boosting conversions for fintech platforms, streamlining transactions for e-commerce, or reducing support tickets for ERP systems, I focus on what really matters for businesses.

With over 5+ years of full-stack experience, I always ask: what does this business need to succeed?

As a versatile Generalist Designer with 5+ years of crafting user-friendly and visually appealing digital products, I've collaborated with renowned global companies like SITA, Adobe, and Suzuki.

My work spans mobile and desktop platforms across various industries, blending research, strategy, and design to create intuitive experiences that deliver real business value.

I've partnered with major brands and unicorns globally to transform complex challenges into simple, effective solutions.

My mission is to enhance everyday digital interactions, making them easier, smarter, and more meaningful through thoughtful design that prioritizes users.

Recent Projects

InnovateX logo

Adobe

AI FGI User Research in India

Good design isn't just about how something looks — it's about how clearly it communicates intent.”

I'm a product designer who works across the full arc of a project: from early discovery and research through to final delivery. I care about the thinking behind the pixels.

Testimonials

Love these words from my peers and mentors..

  • From helping plan the study to being actively involved in running and executing it on the ground, your contribution was both consistent and valuable. What stood out most was your proactive attitude and the sincerity you brought to the process—you were always willing to step in, figure things out, and keep things moving.

    ​

    It was also great to see that the client recognized and appreciated your efforts, which speaks to the impact you had on the project.

    Prasad Krishnan

    Principal Designer, Adobe

  • On the Suzuki project, you picked up a complex design system setup quickly and were always proactive with the strategy and design work you created, on a fast-paced project. This created a great result which has now been implemented to the live site, and the client was very happy with how everything went.

    Chris Bird

    Sr. Project Manager, Suzuki

  • As always, she did excellent work on SITA unpacking the source material, mapping out the flows, and translating the client's needs into a sharper interactive experience

    Gamar Markarian

    Principal Design Strategist, Foolproof

Focuses

B2B Saas Product Design

High Stakes UX Design

Agile

Information architecture

User Research

Usability testing

Research synthesis

Evidence based design

Interaction design

Prototyping

Design Systems

HCI

Project Management

WCAG 2.2 Accessibility

Service design

Product strategy

Stakeholder facilitation

Product discovery

Cross-functional collaboration

Have a product challenge in mind?

I'd love to hear about it. Let's turn the next idea into a thoughtful product experience.

Neha Rustagi

© 2026 Neha Rustagi. All rights reserved.

Socials

Home

Hi, I'm Neha Rustagi.

I specialise in designing products that truly impact key metrics and drive results.

Whether it's boosting conversions for fintech platforms, streamlining transactions for e-commerce, or reducing support tickets for ERP systems, I focus on what really matters for businesses.

With over 5+ years of full-stack experience, I always ask: what does this business need to succeed?

As a versatile Generalist Designer with 5+ years of crafting user-friendly and visually appealing digital products, I've collaborated with renowned global companies like SITA, Adobe, and Suzuki.

My work spans mobile and desktop platforms across various industries, blending research, strategy, and design to create intuitive experiences that deliver real business value.

I've partnered with major brands and unicorns globally to transform complex challenges into simple, effective solutions.

My mission is to enhance everyday digital interactions, making them easier, smarter, and more meaningful through thoughtful design that prioritizes users.

Recent Projects

InnovateX logo

Adobe

AI FGI User Research in India 2026

Good design isn't just about how something looks — it's about how clearly it communicates intent.”

I'm a product designer who works across the full arc of a project: from early discovery and research through to final delivery. I care about the thinking behind the pixels.

Testimonials

Love these words from my peers and mentors..

  • From helping plan the study to being actively involved in running and executing it on the ground, your contribution was both consistent and valuable. What stood out most was your proactive attitude and the sincerity you brought to the process—you were always willing to step in, figure things out, and keep things moving.

    ​

    It was also great to see that the client recognized and appreciated your efforts, which speaks to the impact you had on the project.

    Prasad Krishnan

    Principal Designer, Adobe

  • On the Suzuki project, you picked up a complex design system setup quickly and were always proactive with the strategy and design work you created, on a fast-paced project. This created a great result which has now been implemented to the live site, and the client was very happy with how everything went.

    Chris Bird

    Sr. Project Manager, Suzuki

  • As always, she did excellent work unpacking the source material, mapping out the flows, and translating the client's needs into a sharper interactive experience

    Gamar Markarian

    Principal Design Strategist

    Foolproof

Focuses

B2B Saas Product Design

High Stakes UX Design

Agile

Information architecture

User Research

Usability testing

Research synthesis

Evidence based design

Interaction design

Prototyping

Product strategy

Design Systems

HCI

Project Management

WCAG 2.2 Accessibility

Service design

Stakeholder facilitation

Product discovery

Cross-functional collaboration

Have a product challenge in mind?

I'd love to hear about it. Let's turn the next idea into a thoughtful product experience.

Let's work together

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Neha Rustagi

© 2026 Neha Rustagi. All rights reserved.

Socials